The Report Show

Learn about the TV-style format that drives the Conduit BI ecosystem

The Report Show Format

The Report Show is our TV-style YouTube format. Real customers with real problems. Hackathon competitions. Big reveals. Think Dog Whisperer meets Fixer Upper meets corporate reporting.

The Five Segments

Every episode follows the same format:

  1. Stuck Customer - State the problem, show the pain
  2. Report Factory - Hit the standards, design the blueprint
  3. Creator Hackathon - Creators compete to solve it
  4. Big Reveal - Showcase the solution, customer reaction
  5. Recap - Summary for people who didn’t watch the whole thing

That’s it. Repeatable. Replicable. Living format.

Episode Length

20-45 minutes depending on complexity. Actual content without filler. You can listen as a podcast and look at the screen for illustrations.

Segment 1: Stuck Customer

This is where we meet the customer and understand their pain.

What We Cover

  • Who they are (public sector, manufacturing, etc.)
  • What they’re stuck on (no data model, failed project, etc.)
  • What they’ve tried before
  • What success looks like for them

The Interview

We do a back-and-forth interview. Customer states the problem. We ask clarifying questions. Graphics overlay what they’re describing.

Example: “We’re at the county headquarters. These people are trying to get things done and they’re stuck. They don’t have BI, they don’t get reporting. They already paid for a long project by a partner where it was difficult to use their stuff and it never finished.”

Segment 2: Report Factory

Before building anything, we hit the Report Factory standards.

The Five Standards

We have five things to hit every time:

  • Consistent data model approach
  • Reusable report templates
  • Maintainable by anyone after delivery
  • Documented for handoff
  • Testable with unit tests

The Blueprint

We show the blueprint design:

  • Blueprint background with white pen
  • Excalidraw-style diagrams
  • Simple stick-figure architecture
  • Not elaborate—more like icons and flows

The Point: You have to be able to work on the system after it’s done and produce reports after they’re done, even if it’s outsourced. It’s a system.

Segment 3: Creator Hackathon

This is where creators compete to solve the problem.

How It Works

  • We present the problem to creators
  • Creators have a timeframe (typically 6 weeks)
  • They build solutions on top of Conduit BI
  • They showcase their proposals

The Showcase

Each creator gets to hawk their wares:

  • “Here’s what I built”
  • “Here’s what I think I can do”
  • “What do you guys think?”

Customer weighs in: “I’d rather use this over that. I like this thing.”

The Prize

Winners get:

  • Featured on the episode
  • Solution hosted on Report Market
  • We resell their stuff and give them credit
  • Great notoriety and positioning as an expert

Segment 4: Big Reveal

The solution is complete. Time for the big reveal.

What We Show

  • The end-state report
  • How it solves the original problem
  • 45 people with different views of the data
  • The data model they can use
  • Everything available immediately

Customer Reaction

“My gosh, we love this thing.” Then we remind them: “Hey, are you using your system yet?” And they say: “I forgot. Let’s all do it. I’m not used to it. You guys finished it too fast.”

The Point: Show how hard it is for them to absorb it, even when we get it done fast.

Segment 5: Recap

For people who didn’t watch the whole thing.

What We Cover

  • Summary of the problem
  • Summary of the solution
  • Where to get the blueprint
  • Call to action for creators and customers

The Functional Recap

Very functional because we can use it for:

  • People not watching the whole thing
  • Social media snippets
  • Blog write-ups
  • ERP blog posts

As a Customer

  • Contact us with your problem
  • Agree to be featured (anonymized if preferred)
  • We interview you, solve your problem, showcase the result

As a Creator

  • Sign up on the creator portal
  • Enter hackathons
  • Win or place, get featured

As a Partner

  • Subscribe to the partner program
  • Nominate your customers
  • Get featured alongside them

Episode Production

Graphics and Transitions

  • Intro and outro with music and visuals
  • Section banners for each segment
  • Overlay titles like Fixer Upper
  • Blueprint-style diagrams
  • Excalidraw-style architecture drawings

The Storyboard

We build it in Clip Champ or similar:

  • Left-to-right storyboard
  • Audio for each segment
  • Graphics dropped in later
  • Rough cut first, polish second

What Makes It Different

It’s Alive

This isn’t a product pitch. It’s a real-world solution. People learn how to speak reporting by watching.

It’s Repeatable

Same format every time. Creators know what to expect. Customers know what they’re getting. Partners know how to participate.

It Drives Everything

The Report Show drives traffic to Report Market. Report Market drives revenue. The standards drive quality. It’s all connected.

Next Steps

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