Stop Fighting Your Data: Why ConduitBI is the Future of Business Intelligence

I’ve been in the trenches of report development for 15 years. I started in 2010 as an SSRS developer fresh out of a literature grad school, thinking I’d be a professor of Homer and Virgil. Instead, I found myself in Fort Worth, Texas, staring at manufacturing specs and trying to survive my first tech job.

What I learned over those 15 years—and through 40+ enterprise installs—is that the way most companies handle Business Intelligence (BI) is fundamentally broken. It’s treated as an afterthought, riding in the bed of the truck like a dog while the ERP takes the driver’s seat.

That’s why we built ConduitBI.

The Heartache of the “Key Person” System

Most organizations don’t have a BI system; they have a BI person.

When that key person leaves, the maturity of your reporting department often goes to zero. I’ve received the “nasty-grams” from new regimes who inherit a broken system and wonder why nothing works. The truth is, it worked for “Barb” or “Dale” because they were the system.

ConduitBI was born because I was tired of writing the exact same SQL queries and ETL footprints over and over at every client. I decided to commit that “home cooking” into a product—a battle-hardened script that can be deployed in a day and adopted within weeks.

The ConduitBI Approach: Build the System, Then the Team

Whether you buy from us or not, your BI strategy should focus on these four buckets:

1. Intentional Tech: Document your architecture with diagrams and requirements. Don’t let your data relations remain a mystery.
2. Report Dev System: Standardize your SOPs. Move away from “expert-dependent” development to a process-driven model.
3. Team Integration: Build a bridge between the engineering minds of your devs and the transactional needs of your business.
4. Measure and Optimize: Treat your reporting like a factory. Measure throughput (how fast a request becomes a finished report) and usage (are people actually looking at these?).

The Shocking Truth: Reporting is Going Away

Here is my most controversial take: If you were starting a blue-ocean, AI-first business today, I would tell you not to put reports in the design.

Why? Because reports are for people. In a true AI-first implementation, reporting will be baked into AI designs as decision criteria. We are going to consign immaterial decisions to AI agents, and traditional reporting will shift toward system design.

I anticipate that within 18 to 24 months, the gap in how we design reports and write code will close entirely because of AI. Everything we are building at ConduitBI today is designed to feed that future. We aren’t just building dashboards; we are building the data “conduit” that will power your future AI agents.

Join the R&D Out Loud

We are currently offering a $3,500/month entry point that includes:

• ConduitBI Product: Our full ETL stack and battle-hardened data sets.
• Report Factory Workshop: A deep dive into making your department resilient to staff turnover.
• AI Strategy Calls: Every two weeks, I’m getting on a call to share everything we are doing design-wise for AI. We are doing R&D “out loud” and sharing the wins.

We are a small team of 10, and we limit ourselves to six simultaneous enterprise installs to ensure every “plumbing” job is done right.

Stop being the system. Start building one.

If you’re ready to anchor your work and take the “reporting problem” out of your equation, let’s talk.

Contact Joe Christensen at joe@aqueductsconsulting.com to reserve your spot in the next implementation cycle.